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Non-Secure sites labelled “Not Secure” by Google Chrome


While browsing the web through web browsers such as Google Chrome, Mozilla Firefox, Microsoft Edge and Safari, you must have noticed that there are two kinds of links, one with HTTP and other without HTTPS. So what is the difference between them?


HTTP typically stands for Hyper Text Transfer Protocol and is an application protocol for distributed, collaborative, and hypermedia information systems. HTTPS is the secure version of HTTP where S stands for term “secure”. It means all communications between you and the website are encrypted. Https is used to protect highly confidential data such as online banking transaction and shopping order forms.


The new update from Google headquarters says that eventually, Chrome will label Not secure warning for all pages and website over HTTP, regardless whether or not the page contains sensitive input field mentioned above. And also they have announced HTTPS as a ranking signal. Therefore, it is suggested that you should plan to migrate your site to apply HTTPS for all pages on your website.


Since no one wants to enter their confidential details on an unsecured site, it’s not a surprise that Google applied secure policy.


We have already established that HTTPS connection offers security and it also puts you in Google’s good graces. So, how does it affects your SEO ranking? Following are few SEO benefits for you to consider.


Increased Ranking

Google highlighted that they have added a ranking boost for HTTPS sites. So, this is a no brainer. When you update all pages on your website to HTTPS, along with other strong SEO moves, you will see significant improvement in Google rankings. Keep in mind, the value of switching to HTTPS is very likely to increase over time.


Referrer Data

When web traffic passes to an HTTPS site, the secure referral information is preserved unlike when the traffic passes through an HTTP site where all the referral information is stripped away and looks as though it is “direct.”


Security and privacy

The fact is every one prefers safe and secure website over none secure ones. HTTPS adds security for your SEO goals and websites:

  • It encrypts all communication, messages, including URLs which protects browsing history and credit card numbers.
  • It makes your website more secure.
  • It prevents tampering by external third parties.


If you are still not quite sure what to make of this, let me further explain it. In simple terms HTTPS stands for secure, but technically speaking ‘S’ is defined as a Secure Socket Layer (SSL) certificate.


You’ll need to install SSL certificate to ensure communication between web browsers and web server remains secure and encrypted. It operates as a padlock and acts as a secure connection. The SSL certificate binds your domain, company and browser together.


As for how SSL certificate works, think of it as two separate doors needing a public and a private keys respectively to enter a home. Even if a hacker manages to get your data through the public door, they will still need a private key to decrypt the information on the website.


VIS has been working on how to provide the ultimate security for our clients, and how to keep their online data secure. For more information or any queries you have on this topic, contact us via email at or via phone 1300 777 847. We will be looking forward to hearing from you.